“Pound for pound, the best intellectual asset you can have …”
A giant of the advertising business, Harry Webber created some of the most famous campaigns of the late 20th century, including“Stuck on Band-Aid Brand,” “Quality Is Job 1” and
“A mind is a terrible thing to waste.”
Harry also has credits in reality television and the movies.
His think tank, iapia.org, laid the theoretical groundwork to bring marketing into the 21st century. Now his agency is road-testing that work in the real world.
The result: Results.
Building on an online portfolio that started sooner than almost anyone’s and keeps right on growing, the work of the IAPIA has given Harry (and a handpicked few) a deeper understanding of the space than just about anyone. In turn, he can pick the right set of metrics to aim for and then deliver on them in a way the uninitiated can only think is magic.
This is a commercial for Mary Baum.
You know other commercials I’ve created.
- “Stuck on Band-Aid Brand.”
- “Quality Is Job 1.”
- “Chow, chow, chow.”
- “Thanks, I needed that.”
- “A mind is a terrible thing to waste.”
Well, a mind is a terrible thing to waste.
So if you are considering a marketing strategist and an all-around creative practitioner and you still have several candidates on your short list, don’t waste any more mental anguish over making the right decision. Mary Baum is pound for pound the best intellectual asset you can have on your team.
I have worked with Mary since 2007 on one of the most difficult projects I’ve tackled during my thirty-some years on Madison Avenue. As a member of the steering committee of the Institute For Advanced Practices in Advertising, in Los Angeles, Ms. Baum has literally been at the forefront of reinventing the business model for the advertising industry going forward into the Post-Advertising Era. We put the question to her. “What can be done to make advertising more engaging to an audience that has become advertising-immune?”
has led to several breakthroughs in the practice of building the NeoAdvertising Networks that will shape the way we go to market in the coming millenia.