About Marginhancers:
Six tools for building serious value.
Marginhancers is a suite of tools that help companies improve profit margins from the top line making measurable differences in these key areas:
Brandnhancers.
How do we tell one company from another, or one product from another?
Without brands, products and services would be nothing but commodities, forced to compete on price alone.
By contrast, strong brands give their owners the power to price according to their products’ true worth. The freedom to profit and plan for their futures. And the standing to build not only their industries but the larger economy as well.
Producthancers.
How do you get the highest margins from your current products? Often, by combining them with value-added services or bundling them with other products that are worth more to your audiences than they cost you to include. Or by changing packaging or delivery in ways that make life easier for you and your customers.
There are also new products – even new business units – hidden in many companies, just waiting for the right team to unearth and exploit them. Often, the capital it takes to get them up and running is minimal, compared to the potential return.
The VALUE special-edition pdf.
A few minutes to download. An hour or so to read.
And 16 strategies for giving a company you care about the edge it needs to pull ahead.
Now through June 5: Get this special-edition PDF at no charge.
Whether it’s a client, a portfolio company or a business you’re involved with full-time, here are 16 ways to pull ahead of the pack in short order — to grow margins and revenues, and lock in customer loyalty like never before.
All in just 42 pages of plain talk. No jargon, no corporate-speak. (And not one word about social media.)
The end of price competition.
Plus, if you’ve got folks stuck in that special prison known as price competition, you’ll find the whole book works together to get them out. With strategies for changing their thinking on price and upending the sales process.
Are your marketing folks still qualified for their jobs?
Or are they misappropriating breathtaking amounts of money every year, by looking for new business the same way they have for the last two decades? What makes them think that still works? Are they working from habit or – worse – ignorance? Or are they banking on yours? Consider: How do you buy things? Do [...]
Finally, the internet comes to the jobsite.
I’m third generation in the construction industry and in 2012 ran part of a project myself. The experience opened my eyes in a lot of ways. Right now, more than half of all web users get to it on mobile devices. As well, a lot of folks are only now getting to spend significant time [...]